Caroo’s New and Improved Product Selection
After switching to Portless, Caroo was able to double their offerings in core collections while also increasing margins by 2.5x.

Caroo, the employee care and digital recognition platform, has the mission to enable HR and people leaders to easily reward employees in the ways that matter most to them. With over 90 partners, 70% of which are BIPOC, women or LGBTQ founded, Caroo allows leaders to understand their teams and recognize them, all in one place.

However, with the 2022 economic environment and a need to cut spending and increase margin in early 2023, Caroo knew that it had to do more with less.

It was taking too long, with too much manual labor, to source additional partners and products for their gift marketplace. In addition, it was almost impossible to find gifts that would delight while maintaining profitability and gross margin targets within their most popular category, the  $25 “Recipient Choice” category.

Caroo wanted to increase product selection while also improving their profit margins

When exploring Portless as a solution, Caroo had three major goals:

  1. Quickly add more high-quality products to their catalog at attractive price points
  2. Rapidly test new product categories to help identify new verticals and potential best-sellers
  3. Increase their margins
After switching to Portless, Caroo was able to double their offerings in core collections while also increasing margins by 2.5x.

“I was spending a lot of time trying to source for new trends like pickleball that would help corporations celebrate wellness occasions. Within days of asking Portless for help, they found me two great options at attractive price points,” says Julianne Zhang, VP of Partnerships and Ops.

After going Portless, Caroo saw an immediate boost to their bottom line. They were able to increase margins by 2.5x vs. their own internal fulfillment and 1.5x vs. other outsourced supply chain options. By utilizing Portless’ expert sourcing team, they were able to forgo hiring additional sourcing resources in-house.

By handling both the sourcing and fulfillment, “Portless solved my foundational needs with sourcing, inventory, fulfillment and margin and let me focus on growing the niche parts of our business to differentiate our offerings.”

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At Portless, our team of experts can help with all of your inventory needs. From sourcing to fulfillment, we have your back. Contact us today.

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